Any Attention is Good Attention

Welcome back to another (extremely intermittent) commentary on people and the things they do to be noticed and stay noticed.

In today’s episode, we meet Tectone.

Tectone is a content creator, most notably for the game Genshin Impact, but not exclusively. Now, Tectone’s typical creative process runs something like this:

  1. Make a juvenile but otherwise largely innocuous bawdy tweet about something, like “waifus” or the size of a game character’s chest or ass.
  2. Soak in the angry replies from the professionally outraged on Twitter who seem to make a living out of overreacting to anything that happens to come into their vicinity.
  3. Make a Youtube video complaining about how he’s being attacked on Twitter.
  4. Repeat.

Now, let’s get some things out of the way.

Firstly, this process is entirely intentional. Tectone knows exactly what he’s doing.

Secondly, there’s absolutely nothing new about this. If anything, Tectone has merely refined the process of instigating a fight, then crying foul when he gets exactly what he was looking for, that has existed on social media pretty much since it’s inception.

Thirdly, Twitter is certainly filled to the brim with people who haven’t matured emotionally since fifteen and giggle delightfully when someone makes a tweet about “[insert character name here]’s massive mommy milkers,” and a legion of people who are too chickenshit to fight in real life, so they trawl the internet for hours every day looking for an opportunity to throw metaphorical hands.

Of course, none of this should happen this way. Is Tectone playing down to the juvenile? Yeah, he is. But there is absolutely nothing the dude says that should warrant anything more than an eyeroll. The proper response to his games is to mute the conversation, then go on with your day. Let him have fun with the forever teenagers. It simply isn’t worth ruining your day over. They aren’t an army of dangerous incels. They’re a bunch of just out of college aged kids that still laugh at fart jokes.

On the flip side, you kinda start losing sympathy for a person that keeps sticking his hands in a cage filled with angry dogs and inevitably gets bit. Should there be a pack of angry dogs in that cage? Probably not. But they are, and at some point, you lose the right to whine when the dogs in that cage attack you after you’ve stuck your grubby mitts in their face one too many times. I mean… what do you think is going to happen?

At the end of the day, social media has gone all in with the old journalistic maxim of, “All press is good press.” It doesn’t matter what you say, as long as a million people react to it.

And it’s just as tiring to witness now as it was twenty years ago.


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