TKO Creations

For nearly the last year, the political left in America has been obsessed with “messaging,” and “strategy,” and have been very, very loud in their displeasure that the Democratic Party “leaders” aren’t doing it right, at least, not certain leaders.

There’s a degree that this obsession is understandable. We are desperate for an answer. Something we can do that will sway enough people in our direction. That we must have made a mistake, and that if we just do [x] or [y] different, that will be enough!

But let me offer this possibility: What if “messaging” and “strategy” don’t actually matter as much as we want it to, and all these beatings we’re giving each other (and ourselves) aren’t going to really make that much difference?

Strategy and messaging is fine and all, but it all hinges on a potentially dangerous assumption. That the units in play are actually competent enough to understand the message, and cares enough to take it to heart. It is not the slightest bit clear that the “Average American Voter” is either of those things.

Imagine sitting down at a chess board, and you discover that half of them are Monopoly pieces, another seven are actually glued to the board, the two bishops are both on black squares, and four of the pawns are actually on the other side of the board.

At that point, any strategy you might have had needs to go out the window.

Oh, and every five turns, the rules change into an entirely different game. The “Average American Voter” is not only dreadfully incurious, they also have the object permanence of a demented goldfish that had meth sprinkled into its tank. What they care about now is likely not what will matter to them five weeks from now. And frankly, all it would take is one squirrel with its tail on fire running past them, and all your carefully crafted “messaging” will matter slightly less than fuck all.

So, my advice? Take a deep breath. Don’t hurt yourself or others. There’s a degree that you can do “everything right,” and it’s just not going to sink into the heads of a good chunk of people. Worrying too much about messaging right now is a fool’s errand. We don’t have to do this to ourselves.

This entry was posted on September 21, 2025 at 7:21 pm and is filed under Grumblings with tags business, life, marketing, mental health, writing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.